12 November 2026 · 13:00
Why can two companies in the same industry with the same EBITDA end up with such different valuations?
What makes a buyer willing to pay 4x, 6x, or 8x a company's EBITDA?
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The EBITDA multiple is one of the most widely used benchmarks in business sales. However, not all companies are valued the same way, even when they operate in the same industry and generate similar EBITDA. Factors such as growth, profitability, recurring revenue, business risks, or dependence on the owner can significantly influence the multiple a buyer is willing to pay.
In this webinar, we'll analyze how valuation multiples are determined, which benchmarks the market uses, and why a company's theoretical value doesn't always match its sale price. Using practical examples, we'll compare companies with the same EBITDA to understand what justifies their differences in valuation and how these factors shape M&A negotiations.
SME owners, CEOs, and management teams who want to understand what drives their company's value and how EBITDA multiples affect a potential sale.
Financial advisors, consultants, and M&A professionals who want to dig deeper into the factors that determine valuation multiples in business sales.
Private equity funds, family offices, and investors who want to understand how companies are valued and what factors justify differences in multiples.
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